Retail Revolution
Online Retailer & in the Mall --- H&M
H&M is known for its fast fashion and is up to date to the current trend. H&M offers different styles of midi skirt, such as feminine flared midi skirt, sophisticated pencil skirts etc. After some research, I found that midi skirt is usually more expensive than other length of skirt, especially full midi skirt and circle midi skirt. Due to the relative low price point, H&M is definitely a nice place to get a midi skirt!
PS: The pink flared skirt below is new arrival and already sold out in all sizes! It is very popular!
PS: The pink flared skirt below is new arrival and already sold out in all sizes! It is very popular!
Online Retailer --- ASOS
ASOS is one of the largest online fashion stores and targeted at younger crowd who pursue trendy street fashion. When I typed in "midi skirt" in ASOS, there are 310 results! There are so many different styles of midi skirts people can choose. I found that midi skirt has many variations no matter in shape, color or style. I also saw many patterns such as neon floral print, check, colored stripes, graphic print in midi skirts. Midi skirts in ASOS are quite modernized and chic. I really love shopping at ASOS and actually I am going to see if I can find one midi skirt for myself!
Online Retailer & in the Mall --- Nordstrom
When I went to Nordstrom in the mall I don't really see a lot of midi skirts; however, online, there are 45 results in its database. Most of them are more like professional and sophisticated pencil skirts which are more suited for office ladies and adult women. And most of them are in dark colors such as black, grey, brown. The major target customers of Nordstrom is upscale adult women. Overall, in Nordstrom for adult women customers, midi skirts still keep the normal shapes and did not make a lot of breakthrough.
Online Retailer & in the Mall --- Zara
In Zara's Fall Lookbook, it featured a lot of midi skirts. And you can see models are in midi skirts on Zara's main page of the website. What's more, there are 70 results came up when you searched "midi skirt" in Zara. So there are plenty of options that you can choose!
Online Athens Retailer
After going to several Athens fashion stores and boutiques, I don't really see midi skirts in these stores. When I went online, I can barely found some midi skirts in a few stores. I think midi skirt probably is not a trend yet in Athens. People here in small town may not that interested in mid-century inspired midi skirts.
References:
http://shop.nordstrom.com
http://us.asos.com/search/midi-skirt?hrd=1&q=midi+skirt
http://www.hm.com/us/subdepartment/LADIES?Nr=4294962650
http://www.pitaya.com/products.cfm?category=bottoms
http://www.shopcommunityathens.com/category/vintage
Heery's.com
zara.com
http://shop.nordstrom.com
http://us.asos.com/search/midi-skirt?hrd=1&q=midi+skirt
http://www.hm.com/us/subdepartment/LADIES?Nr=4294962650
http://www.pitaya.com/products.cfm?category=bottoms
http://www.shopcommunityathens.com/category/vintage
Heery's.com
zara.com